Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...

New challenges arise with the trends that the Industrial revolution brings, as well as the impacts of Globalisation which are inextricably intertwined. Experts in the field are working together on creating tools in order to predict the domino effect it may cause to the economy. It is known that...

Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...