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Annäherung an das Thema -- Vorteilsmanagement in elektronischen Märkten -- Innovative Markteintrittsstrategien in Wissenschaft und Forschung -- Die strategische Ausgangssituation des Innovators im elektronischen Markt -- Strategische Ziele und erfolgsrelevante Maßnamen eines innovativen...
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In this paper, we analyze the business models of Germany's biggest lending platforms smava, auxmoney, and Lendico to identify a standard business model as a dominant design in this industry. We use a mixed method approach in which a case study at firm level is conducted to analyze and contrast...
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The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the … digital goods and markets. In Germany, national competition law was amended in 2017 in order to accommodate for digitization …
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