Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid …-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help … seek affordable excellence in products (frugal innovation). …

strategy when it comes to analysis of the link between external search and innovation performance. While a positive trend is … found for search breadth and innovation in this review, search diversity indicates a curvilinear pattern but with a steeper … usage of each cluster on innovation is empirically illustrated. This paper suggests that the optimal hybrid search outlook …