As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

Crowdfunding is a buzzword that signifies a sub-set in the new forms of finance facilitated by advances in information …

Academy of Comparative Law 2018 and gives an overview of the regulation of crowdfunding in Germany and the typical design of … crowdfunding campaigns under this legal framework. After a brief survey of market data, it delineates the classification of … crowdfunding transactions in German contract law and their treatment under the applicable conflict of laws regime. It then turns to …

. Equity crowdfunding is one of several types of crowdfunding, and is also known as crowdinvesting in the German-speaking realm …. This article predominantly advances the scientific knowledge regarding the success factors of equity crowdfunding for …

Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of … interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign … strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three …