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Choosing a lifestyle? : reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany
Risius, Antje; Klann, Björn-Ole; Meyerding, Stephan G. H. - In: Wine Economics and Policy 8 (2019) 2, pp. 141-154
Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...
Persistent link: https://www.econbiz.de/10012139180
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel; Schusser, Oliver W. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 8, pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
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Marketing luxury goods online
Kluge, Philipp Nikolaus - 2016
Persistent link: https://www.econbiz.de/10011512919
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The International Consumerist Movement
Straver, Will - In: European Journal of Marketing 11 (1977) 2, pp. 86-118
USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the …
Persistent link: https://www.econbiz.de/10014725156
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Polite practices of acquisition : how German elites shopped for clothes : 1770-1820
Overkamp, Anne Sophie - In: History of retailing and consumption 7 (2021) 3, pp. 277-292
Persistent link: https://www.econbiz.de/10013415388
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Rückverfolgbarkeit von Lebensmitteln am Beispiel von Fleisch und Fleischwaren : eine empirische Analyse des Verbraucherverhaltens in Deutschland
Lichtenberg, Lisa - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013435802
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Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg; Groeppel‐Klein, Andrea - In: Qualitative Market Research: An International Journal 13 (2010) 4, pp. 389-413
(during a shopping trip made by the main person responsible for meal planning) and at the point of consumption (during a …‐life situations when consumers go shopping and prepare family meals. Practical implications – By putting nutrition information on food …
Persistent link: https://www.econbiz.de/10014987254
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Consumer acceptance and market success: Wal-Mart in the UK and Germany
Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - 2009
Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455032