Heinz, David B.; Tomenendal, Matthias - In: Critical perspectives on international business 8 (2012) 3, pp. 241-258
Purpose – There is a stream of literature highlighting the enormous growth potential of emerging markets. This … representative mature market to put into perspective the short to medium‐term market potential of BRIC markets. Design … of the DAX companies examined focused their strategic investment priorities on emerging markets, the short‐ to mid …