Since the nature of marketing is meeting the needs and wants of one′s customers and those needs and wants are culturally based, it is of especial importance for the marketeer to understand another culture and the differences inherent before he attempts to market goods or services to a foreign...

Describes the Spanish acquisition of a construction company in East Berlin from the Treuhandanstalt (the East German privatization agency) as well as the contentious renegotiation of the sales contract. Also describes the relationship between the Spanish senior management of the enterprise and...

Purpose – The present study aims to analyze the predictive value of three motivational dispositions (need for achievement, need for affiliation, and need for power) for job involvement and organizational commitment and to investigate cross‐cultural differences between Germany and South Korea...

The Ohio State leader behaviour description questionnaire XII (LBDQ XII) was used to assess the leadership preference opinions of business managers in England and Germany. Significant differences were noted between the two national groups. The most dramatic difference was on the factor...

Purpose – To compare preferences of business managers for kinds of explicit leader behaviour from three European countries, and to determine similarities and differences, indicating requirements for management practices and expatriate management development and training....

Close inspection reveals subtle differences in managerial style and culture within Austria, Germany and Switzerland. Foreign management development (MD) practitioners are more likely to be impressed by the management and cultural similarities within the German‐speaking nations, especially when...