Krappe, Alexander; Goutas, Lazaros; von Schlippe, Arist - In: Journal of Family Business Management 1 (2011) 1, pp. 37-46
‐based understanding of brands. The study was conducted in two stages: in 2007/2008 the authors interviewed a randomised sample of 80 … people across Germany. In 2009 they interviewed 30 people with almost identical socio‐demographic characteristics, to assure … compliance between the intro‐perspective and the external‐perspective of brands. The perceptions of FBs exhibit a remarkable …