‐based understanding of brands. The study was conducted in two stages: in 2007/2008 the authors interviewed a randomised sample of 80 … people across Germany. In 2009 they interviewed 30 people with almost identical socio‐demographic characteristics, to assure … compliance between the intro‐perspective and the external‐perspective of brands. The perceptions of FBs exhibit a remarkable …

CSR in German family firms. This study analyzes the CSR communication of 714 listed German family and non-family firms … using a content analysis of CSR mission statements. We find that family firms put strong emphasis in their CSR communication …