Purpose – The purpose of this paper is to compare the strategy formulation process recorded as being used during the Battle of Britain with concepts from current management theory. Design/methodology/approach – The approach to the topic is through the medium of a case study. An account is...

This paper presents a comparative study of the views of British and German engineers on the relationship between engineers and marketers and the conflict between them. Data have been collected from 151 British and 84 German engineers in 25 companies. Engineers who work in a variety of functions...