Wang, Meredith L.; Waters, Richard D. - In: Journal of Communication Management 16 (2012) 1, pp. 20-38
Purpose – The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach – A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web...