, Jewish ethnic marketing and consumer ambivalence in Weimar Germany / Gideon Reuveni -- Jews as consumers and providers in … Rehov Ben Jehuda / Joachim Schlor -- Toyre fun skhoyre, or, i shop, therefore i am : the consumer cultures of American Jews …

"Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past … central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to … investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of …