"In Purpose, Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose - a set of values that defines it and inspires and motivates its...

Getting started -- Why have a business plan? -- What's your purpose? -- Who's your audience? -- What information will you need? -- Anatomy of a business plan -- Cover page and table of contents -- Developing the table of contents -- Executive summary -- Formal executive summaries -- Executive...