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Die Sparkassenwerbung : historische Entwicklung und Zukunftsperspektiven
Mura, Jürgen (agent) - 1996
Persistent link: https://www.econbiz.de/10000554414
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Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
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Geschichte der Werbung
Schuwer, Philippe - 1966 - Ausg. des Bayerischen Werbefernsehens anlässlich seines 10jährigen Bestehens, 3. Nov. 1966
Persistent link: https://www.econbiz.de/10000015940
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
Persistent link: https://www.econbiz.de/10003756243
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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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Pränumerationen im 18. Jahrhundert als Geschäftsprinzip und Marktalternative : Akten der interdisziplinären Arbeitstagung vom 20./21. Februar 2009 in Mainz
Pelgen, Franz Stephan (contributor) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003870933
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797