development of marketing campaigns facilitate social cohesion through technological activities. This paper contends that … technology marketing channels go beyond the transmission of a message by becoming the arenas for 'technohesion'. Future research …

.Promotion strategy is part of the overall picture, which is a marketing strategy. The definition of marketing strategy refers to the … determined by the plan and tactics that the company uses in its marketing plan to increase demand for the service. This article … examines the development of a coordinated, long-term marketing strategy for inbound promotion, which will generate potential …