Narrow search
Showing 1 - 10 of 1,179
Cover Image
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Cover Image
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Cover Image
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Cover Image
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Cover Image
The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160
Cover Image
Journal of historical research in marketing
Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003834045
Cover Image
Journal of historical research in marketing
2009-: Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003794635
Cover Image
History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
Cover Image
Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Cover Image
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296