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Cultural appropriation in historical context : Native Americans in firearms advertising
Witkowski, Terrence H. - In: Journal of macromarketing 44 (2024) 1, pp. 199-223
Persistent link: https://www.econbiz.de/10014584723
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Die Sparkassenwerbung : historische Entwicklung und Zukunftsperspektiven
Mura, Jürgen (agent) - 1996
Persistent link: https://www.econbiz.de/10000554414
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Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
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Geschichte der Werbung
Schuwer, Philippe - 1966 - Ausg. des Bayerischen Werbefernsehens anlässlich seines 10jährigen Bestehens, 3. Nov. 1966
Persistent link: https://www.econbiz.de/10000015940
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work … describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for …
Persistent link: https://www.econbiz.de/10003756243
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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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Pränumerationen im 18. Jahrhundert als Geschäftsprinzip und Marktalternative : Akten der interdisziplinären Arbeitstagung vom 20./21. Februar 2009 in Mainz
Pelgen, Franz Stephan (contributor) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003870933
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797