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Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim - 2008
Persistent link: https://www.econbiz.de/10010193131
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Gay and lesbian customers' perceived discrimination and identity management
Ro, Heejung; Olson, Eric D. - In: International journal of hospitality management 84 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012146185
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Gender Marketing
Drees, Norbert (ed.); Canzler, Julia (contributor) - 2009
Persistent link: https://www.econbiz.de/10013424804
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
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Brauchen Frauen eine andere Ansprache? : Nutzungs- und Reaktionsverhalten im Web
Jacobsen, Meinert - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 71-84). 2013
Persistent link: https://www.econbiz.de/10009717810
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Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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Frauen als Zielgruppe : das Beispiel einer geschlechtsspezifischen Vermarktung von Bildungsangeboten
Bauer, Hans H.; Sauer, Nicola E.; Müller, Angelika - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001748952
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Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
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Werbung für Adam und Eva : zielgruppengerechte Ansprache durch Gender Marketing Communication
Jaffé, Diana; Riedel, Saskia - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014005973