This research examines how influencer information spreads and is accepted by consumers, focusing on a Tunisian sample …. Drawing on the Information Adoption Model (IAM), this study develops a conceptual framework adapted to the social media …-random sampling frame, primarily through Facebook and Instagram. The findings suggest that consumers perceive influencer information …

AA effects on productivity, or iii) other non-material motives. To test i), we provide information to employers that …

educational policies is amenable to information provision about party-positions. Finally, chapter 6 contributes to the …