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Geschlecht
Consumer behaviour
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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International journal of consumer studies
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Journal of international consumer marketing
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ECONIS (ZBW)
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Entrepreneurship, innovation, and creativity : gendered constructs or equal domains?
Andrzejewski, Susan A.
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 45-56)
.
2019
Persistent link: https://www.econbiz.de/10012220558
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2
An examination of materialism, conspicuous consumption and gender differences
Segal, Brenda
;
Podoshen, Jeffrey S.
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 189-198
Persistent link: https://www.econbiz.de/10009723229
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3
Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica
;
Papakroni, Jorida
;
Podoshen, Jeffrey S.
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10012200801
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