Qureshi, Saiqa Saddiqa; Saleem, Farida - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 419-443
The purpose of the study was to investigate the moderating role of gender in the relationship of networking behavior … 100 branches) from major cities of Pakistan. The proposed model was tested using a sample of 332. Structural Equation … networking behaviors were not moderated while MC, IIV and NS are moderated by gender. MC and IIV have stronger relationship with …