//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Geschlechterforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotional Branding and the Str...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Geschlechterforschung
Consumer behaviour
39
Konsumentenverhalten
39
Personality psychology
10
Persönlichkeitspsychologie
10
Market research
8
Marktforschung
8
Digitalisierung
7
Digitization
7
Marketing
7
Consumption theory
6
Konsumtheorie
6
USA
5
United States
5
Brand image
4
Innovation
4
Markenimage
4
Marketing management
4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
4
Ontologie
4
Ontology
4
Opportunism
4
Social Web
4
Social role
4
Social web
4
Soziale Rolle
4
sharing economy
4
Artificial intelligence
3
Beziehungsmarketing
3
Big Data
3
Big data
3
Brand management
3
Cultural sociology
3
Ethics
3
Ethik
3
Frauen
3
Gender studies
3
Kultursoziologie
3
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
3
Author
All
Arsel, Zeynep
3
Eräranta, Kirsi
2
Moisander, Johanna
2
Published in...
All
Journal of marketing management : MM
2
Key issues in marketing management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
2
Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407678
Saved in:
3
Gendering theory in marketing and consumer research
Arsel, Zeynep
(
ed.
);
Eräranta, Kirsi
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011587022
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->