"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...

This book examines three distinct contributions to the study of entrepreneurship. Firstly, it contributes to both sociological and institutional theories of entrepreneurship and the entrepreneur. Secondly, it presents a cross-national comparative framework for the multilevel analysis of...