Superstition is a widespread phenomenon. We empirically examine its impact on health-related behavior and health outcomes. We study the case of the Taiwanese Ghost month. During this period, which is believed to increase the likelihood of bad outcomes, we observe substantial adaptions in...

The effect of new health information on individuals' expectations about their longevity is examined using a Bayesian learning model. Using two-period panel-structured survey data from Taiwan, we find that subjective probabilities of living to age 75 and 85 are significantly smaller for...