Chang, Kathryn J.; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 5 (2016) 2, pp. 105-113
This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an … increased consumer preference over healthier foods and beverages, it is important to understand the health orientation of wine …