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Healthstyle ist der neue Lifestyle

Langwieser, Corinna - In: Die Klinik als Marke : Markenkommunikation und …, (pp. 163-170). 2013

Persistent link: https://www.econbiz.de/10009669493

Health literacy in DTCA 2.0 : digital and social media frontiers

Stokes, Ashli Quensinberry - In: The Routledge companion to advertising and promotional …, (pp. 205-219). 2013

Persistent link: https://www.econbiz.de/10010197567

Advancing health marketing research and policy recommendations by incorporating source perspectives

Mackert, Michael; Guadagno, Marie; Champlin, Sara - In: Health marketing quarterly 32 (2015) 3, pp. 250-262

Persistent link: https://www.econbiz.de/10011383953

Exploring health tourism

World Tourism Organization; European Travel Commission - 2018

Persistent link: https://www.econbiz.de/10012168522

The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization

Eisenberg, Matthew; Rabideau, Brendan; Alpert, Abby E.; … - National Bureau of Economic Research - 2022

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions...

Persistent link: https://www.econbiz.de/10013477284

The health belief model : evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait

Alhaimer, Rashed - In: Cogent business & management 9 (2022) 1, pp. 1-15

This study aimed to examine the effect of embracing the Health Belief Model (HBM) in governmental public health messages on social media during the coronavirus disease 2019 pandemic. Adoption of the HBM seeks to improve the level of response of Kuwaiti people towards governmental messages...

Persistent link: https://www.econbiz.de/10014420436