Heart disease is the leading cause of death in the US. Moderate red wine consumption has been linked to a reduction in … US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its … beverages? This study aims to further understand how consumers make their beverage choices and to understand the role wine …

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an … increased consumer preference over healthier foods and beverages, it is important to understand the health orientation of wine …

effects of what they consider to be a moderate wine consumption. Furthermore, it identifies whether the following factors … positively or negatively influence consumer opinion - wine appreciation, environmental awareness, environmental labels, local … wine as a rather healthy product if consumed moderately. Wine appreciation positively influences the perception of a …