Pavani, Claudia; Plonski, Guilherme Ary - In: Innovation & management review 18 (2021) 4, pp. 365-381
Purpose - Personalized medicine (PM) encompasses a set of procedures, technologies and medications; the term became more prominent from the 2000s onwards and stems from the mapping of the human genome. The purposes of this study were to analyse the development stage of the process of...