he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the … marketing. Ultimately, Juul's e-cigarette was so effective, so market-dominating, that it put the company on a collision course …

In this paper I unify the economic theories of addiction and health deficit accumulation and develop a life cycle … longevity. I distinguish two types of addiction: perfect and common. Individuals with perfect addiction perfectly control their … addiction. Individuals with common addiction, though otherwise rational and forward looking, fail to fully understand how their …

discrete choice experiment to investigate how adult tobacco cigarette smokers' demand for cigarette type varies by four policy … for e-cigarettes is motivated more by smokers' health concerns than by the desire to avoid smoking bans or higher prices …-cigarettes, and using both products. Each group responds differently to the cigarette attributes suggesting that policies will have …