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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Nachhaltigkeit in der Gesundheitsvorsorge : wie Krankenkassen Marketing und Prävention erfolgreich verbinden
Scherenberg, Viviane - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009130293
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Nachhaltigkeit in der Gesundheitsvorsorge : Wie Krankenkassen Marketing und Prävention erfolgreich verbinden
Scherenberg, Viviane - 2011
Im Umgang mit knappen Ressourcen wird Nachhaltigkeit zu einem bedeutenden Erfolgsfaktor wirtschaftlichen Handelns und gesellschaftlicher Entwicklung. Auch gesetzliche Krankenversicherungen sind hier einem Legitimations- und Rechtfertigungsdruck ausgesetzt. Viviane Scherenberg untersucht in...
Persistent link: https://www.econbiz.de/10014015318
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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: The changing roles of advertising : [extended versions …, (pp. 203-212). 2013
Persistent link: https://www.econbiz.de/10009773034
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Establishing a healthy drinking culture : systembolaget-alcohol monopoly and public health in Sweden
Ekström, Karin M.; Hansson, Lena - In: Social marketing for public health : global trends and …, (pp. 171-197). 2011
Persistent link: https://www.econbiz.de/10003941611
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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
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Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes - In: Health marketing quarterly 30 (2013) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944