Credence goods markets heavily rely on trust on the side of the consumer as well as trustworthiness on the side of the expert. In this paper, we study two determinants of trust and trustworthiness in experimental credence goods markets, namely the effect of a health frame as well as the identity...

Credence goods markets are characterized by asymmetric information concerning the needed and/or provided quality between experts and consumers. The functioning of the market heavily relies on trust on the side of the consumer as well as trustworthiness on the side of the expert. However, a great...