Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Prescription Drugs: Monopolies and Profits -- Hospitals : Profit First -- Physicians -- Health Plans : The Money Middlemen -- European Systems of Health-Care Delivery -- The Affordable Care Act of 2010 and Other Federal Health-Care Laws -- Emergency Departments -- The Medical Implant Device...

"In Health Matters, contributors from a range of disciplinary and interdisciplinary traditions address multiple dimensions of health care, such as nursing, midwifery, home care, pharmaceuticals, medical education, and palliative care. Through their explorations, the book poses questions about...

The market-based healthcare model -- The market for health insurance -- Government intervention and health insurance -- Doctors and the market -- Hospitals -- Pharmaceuticals -- Health sector occupations and organizations -- Market-based health care : the model and the reality -- Some...

"Customer-centric, market-driven solutions for fixing America's broken healthcare system from one of the industry's most innovative thought leaders. Healthcare accounts for one-fifth of the U.S. economy. Everyone agrees that our current system is broken and needs repair. It must cost less,...