In recent years, information technology (IT) - notably the internet - has been largely adopted on a commercial basis by businesses across the globe. This has been the case in both developed and emerging markets spanning various sectors including education (e-learning); retail (e-commerce); and...

The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres...

This exploratory study pools together two complementary streams of literature – i.e. marketing and entrepreneurship, drawing upon a single case study of “Auntie Muni,” an informal woman-owned business in the food sector in Ghana’s East Legon area. In our estimation and based on our...