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Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133
Persistent link: https://www.econbiz.de/10012055987
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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Building brand equity through the influence of Corporate Social Responsibility (CSR) : a case study of Hollard Insurance- Kumasi
Mensah, Daniels Reese; Yensu, Joseph; Atuilik, Daniel … - In: Journal of management research 9 (2017) 1, pp. 145-163
Persistent link: https://www.econbiz.de/10011609687
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter - In: Journal of marketing communications 26 (2020) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter - In: Journal of marketing communications 26 (2020) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
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Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo; Anabila, Peter; Saini, … - In: International journal of wine business research 34 (2022) 1, pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
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Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal brand image in Ghana
Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - 2022
Persistent link: https://www.econbiz.de/10013429147
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The influence of visual identity elements on the creation of a footwear brand in ghana
Kwarteng-Amaniampong, Emmanuel; Tait, Madéle; … - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 221-242
Persistent link: https://www.econbiz.de/10015044960