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~subject:"Girls"
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Girls
Consumer behaviour
28
Konsumentenverhalten
28
Jugendliche
23
Youth
23
Hong Kong
20
Hongkong
20
China
19
Advertising
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Advertising effects
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Werbewirkung
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Werbung
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Gender
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Geschlecht
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Children
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Kinder
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Knowledge transfer
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Wissenstransfer
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Celebrity endorsement
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Celebrity-Werbung
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Comparison
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Consumer perceptions
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Eating habit
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Ernährungsverhalten
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Internet marketing
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Mädchen
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Online-Marketing
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Qualitative method
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Regional cluster
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Regionales Cluster
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Social Marketing
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Social marketing
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Social role
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Soziale Rolle
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USA
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United States
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Vergleich
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Brand image
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Business network
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Capital income
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Chan, Kara
4
Ng, Yu Leung
3
Williams, Russell B.
2
Cappello, Gianna
1
Tufte, Birgitte
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The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
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1
Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara
;
Tufte, Birgitte
;
Cappello, Gianna
; …
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
Saved in:
2
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
3
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Saved in:
4
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
Saved in:
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