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~subject:"Glaubwürdigkeit"
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The Effect of Bi-dimensionalit...
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Glaubwürdigkeit
congruence
94
Congruence
92
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
29
Markenimage
28
Advertising effects
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Werbewirkung
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Brand management
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Sponsoring
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Corporate social responsibility
11
Persönlichkeitspsychologie
11
Personality psychology
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Corporate Social Responsibility
9
Internet marketing
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Online-Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Fit
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Theorie
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Theory
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expected
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fit
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Beziehungsmarketing
7
Corporate culture
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Credibility
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Führungsstil
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Leadership style
7
Polynomial regression
7
Public relations
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Relationship marketing
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Sportmarketing
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Sports marketing
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celebrity endorsement
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Belanche, Daniel
1
Casaló, Luis V.
1
Chang, Hua
1
Coelho, Arnaldo
1
Correia, Ricardo Fontes
1
Fatma, Mobin
1
Flavián, Marta
1
Ibáñez-Sánchez, Sergio
1
Khan, Imran
1
Kuslys, Marius
1
Lee, Jung-Sook
1
Leite, Fernanda Polli
1
Lessa, Cláudia
1
Mackeviciene, Ieva
1
Merunka, Dwight
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Pontes, Nicolas
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Schivinski, Bruno
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Venciute, Dominyka
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Zhang, Lingling
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
International journal of advertising : the review of marketing communications
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Journal of travel and tourism marketing
1
Total quality management & business excellence
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ECONIS (ZBW)
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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2
An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin
;
Khan, Imran
- In:
Total quality management & business excellence
33
(
2022
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10012821355
Saved in:
3
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
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4
Building trust in higher education institutions : using congruence to overcome scepticism and increase credibility, reputation, and student employability through CSR
Lessa, Cláudia
;
Coelho, Arnaldo
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014512867
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5
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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6
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
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7
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
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