Narrow search
Showing 1 - 8 of 8
Cover Image
Business unit controllers' credibility and the hardening of local forecasts
Wiegmann, Leona; Petrikowski, Lukas; Goretzki, Lukas - In: Contemporary accounting research : the journal of the … 41 (2024) 1, pp. 324-354
Persistent link: https://www.econbiz.de/10014518365
Cover Image
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Cover Image
An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin; Khan, Imran - In: Total quality management & business excellence 33 (2022) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10012821355
Cover Image
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
Cover Image
Building trust in higher education institutions : using congruence to overcome scepticism and increase credibility, reputation, and student employability through CSR
Lessa, Cláudia; Coelho, Arnaldo - In: Corporate reputation review 27 (2024) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10014512867
Cover Image
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Cover Image
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Cover Image
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka; Mackeviciene, Ieva; Kuslys, Marius; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372610