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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
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When are baby-faced endorsers appropriate? : testing effects on credibility and purchase intention
Guido, Gianluigi; Peluso, Alessandro M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 67-74
Persistent link: https://www.econbiz.de/10003929292
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Beardedness in advertising : effects on endorsers' credibility and purchase intention
Guido, Gianluigi; Peluso, Alessandro M.; Moffa, Valentina - In: Journal of marketing communications 17 (2011) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10008907778