Rugman, Alan M.; Brain, Cecilia - In: Multinational Business Review 12 (2004) 3, pp. 5-22
Of the forty banks included in the world’s largest 500 firms, none operate on a global basis. All but one are heavily dependent on their home region, with an average of 78.3 percent of their sales being intra‐regional. The other bank is European owned but has a majority of its sales in North...