While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a...

1. Introduction : public relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver -- 2. Critical perspectives in global public relations : theorizing power / Lee Edwards -- 3. How intercultural communication theory informs public relations practice in global settings / Michael...

1. Culture and public relations : formulating the relationship and its relevance to the practice / Krishnamurthy Sriramesh -- 2. Western classical rhetorical tradition and modern public relations : culture of citizenship / Robert L. Heath -- 3. In praise of hybridity : globalization and the...