Globalization has increased competitive pressures on firms. Together with rapid technological change, it has altered the environment in which firms operate. While globalization offers unprecedented opportunities for firms to act successfully, it simultaneously heightens the risks for firms...

Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- Contributors -- Abbreviations and Acronyms -- 1 Overview -- 2 Challenges to Firm Competitiveness and Opportunities for Success -- 3 Global Competition and the Peripheral Player: A Promising Future -- 4 The Regional Business...