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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands

Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015

Persistent link: https://www.econbiz.de/10011416219

The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms : evidence from Turkey

Yaprak, Attila; Yosun, Turkan; Karaomerlioglu, Dilek … - In: International business review : the official journal of … 27 (2018) 1, pp. 198-207

Persistent link: https://www.econbiz.de/10011792755

Post-acquisition strategies of emerging market internationalizing enterprises : the state of the art in research and future research directions

Yaprak, Attila; Demirbag, Mehmet; Wood, Geoffrey - In: Journal of business research : JBR 93 (2018), pp. 90-97

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The co-evolution of the institutional environments and internationalization experiences of Turkish internationalizing firms

Karademir, Bahattin; Yaprak, Attila - In: Handbook of institutional approaches to international …, (pp. 483-514). 2012

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Globalization, the multinational firm, and emerging economies

Yaprak, Attila (ed.); Tütek, Hülya (ed.) - 2001 - 1st ed

Globalization, the multinational firm, and emerging economies / Attila Yaprak, H(c)·ulya T(c)·utek -- Emerging economies and the challenge of globalization / John D. Daniels -- Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies /...