"Less than we think" -- What are we talking about when we talk about globalization -- Is English conquering the world -- The ubiquitous American film -- American television and the rise of local programming -- The Mcdonalds' brouhaha -- What about the Internet? -- Do American companies dominate...

Providing a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s, this book summarizes the discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political...