This paper talks about why the brick and mortar model of business was dominant in the world for so long and why in this post modern and global era some customers prefer to stick to the traditional brick and mortar business model while the others have shifted to the e-commerce model of business....

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants...