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Leistungsorientierung in internationalen Werbebotschaften : Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von le...
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: Erfolgsstrategien mittelständischer Unternehmen : …, (pp. 439-455). 2009
Persistent link: https://www.econbiz.de/10003833399
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Globalisierung und Psychologie
Steger, Ulrich; Kummer, Christopher; Weiß, Anja - 2007
Persistent link: https://www.econbiz.de/10003433133
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Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar - In: International journal of emerging markets 5 (2010) 1, pp. 102-113
Persistent link: https://www.econbiz.de/10003980172
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Paths to foreign markets : does distance to market affect firm internationalisation?
Ellis, Paul D. - In: International business review : the official journal of … 16 (2007) 5, pp. 573-593
Persistent link: https://www.econbiz.de/10003570344
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Relatedness in a global economy
Klein, Edward B. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003571670
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The role of psychic distance in internationalization strategy evaluations and strategic choices
Horner, Stephen; Baack, Daniel; Baack, Donald - In: Journal of business strategies 33 (2016) 1, pp. 15-46
Persistent link: https://www.econbiz.de/10011521838
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Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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The globetrotting shopaholic : consumer spaces, products, and their cultural places
Tunc, Tanfer Emin (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760906