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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Kulturelle Offenheit gegenüber Auslandsmärkten : Auswirkungen psychischer Distanz im interkulturellen Marketing
Kornmeier, Martin - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001687331
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001535293
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Integrated Marketing Communications : A Global Brand-Driven Approach
Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.
1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and … -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication … or Integrated Marketing Communication -- 6. Developing Integrated Global Marketing Communication Programs -- 7 …
Persistent link: https://www.econbiz.de/10012814724
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Global television marketplace
Havens, Timothy - 2006
Persistent link: https://www.econbiz.de/10004858501
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Fashion marketing : contemporary issues
Hines, Tony; Bruce, Margaret - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004892769
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004937901