Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms -- the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion --...

Intro; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; Foreword by Mira Wilkins; PART I: Introduction and context; 1 Introduction to the makers of global business; 2 Origins and development of global business; 3 The...

Over the course of the twentieth century, entrepreneurs developed a number of successful global brands in consumer-goods industries. However, few independent brands survived the merger waves of the 1980s. To address the question of why so few independent brands survived, this paper examines...