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Speed of use of social media as an antecedent of speed of business internationalization
Rialp Criado, Josep; Alarcón-del-Amo, María-del-Carmen; … - In: Journal of global information management : an official … 28 (2020) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10012183266
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Application of Social Web tools to the internationalization of retail companies
Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10008839887