Innovative solutions to pressing global problems require effective inter-cultural communication. We propose that a barrier to the sharing of ideas pertinent to innovation in inter-cultural relationships is low affect-based trust, which arise from individuals’ deficits in inter-cultural...

Intro -- Title Page -- Copyright -- Preface -- Acknowledgements -- Author Biography -- Overview of the Book's Five Parts -- Notes -- Part I: The Extended Enterprise -- Chapter 1: Introduction: The Domain of Corporate Communication -- 1.1 Stakeholder Management -- 1.2 Twin Goals of Corporate...

The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate...