There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the...

International business literature has paid special attention to the study of internationalisation and entry mode strategies of firms from the manufacturing sector. Very few studies have been conducted that examine the international expansion of firms from the service industry. Today, the...