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Location is a neglected factor within international scientific research in spite of its increasing importance in corporate practice. Selection of severely flawed or completely unsuitable sites can lead to partly or complete withdrawal from country markets, closure of subsidiaries and financial...
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The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of...
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Theoretische und fachhistorische Grundlagen der Innovationsforschung -- Innovation: Strategie und Organisation -- Innovation und internationale Unternehmenstätigkeit -- Interdisziplinäre Innovationsforschung.
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